The Custom plan is meant for businesses that need more than a packaged service scope. It is built for multi-location campaigns, deeper funnel strategy, dedicated support, and expansion systems shaped around your exact growth model.
Custom is for brands with multiple offers, regions, teams, or business units that do not fit a fixed package well.
Dedicated support, weekly calls, and integration guidance help the system behave like an operating function, not just an ad service.
The plan is shaped for businesses that need larger campaign architecture and more customized decision support.
Rather than squeezing your needs into a standard scope, we build around your actual campaign and funnel complexity.
Recommended ad spend: ₹7L-₹25L+ / month
Built for advanced requirements, multi-location campaigns, larger creative demand, and custom growth systems.
Custom is not just a bigger version of Pro. It is a different level of support for businesses that need strategic flexibility, operational coordination, and customized systems that standard plans cannot fully cover.
Campaigns can be structured around geography, branches, services, and local intent patterns more deliberately.
The plan adapts to your sales process, reporting needs, internal workflow, and platform mix rather than forcing a standard operating box.
A dedicated manager and weekly calls provide tighter alignment between business priorities and campaign decisions.
When scale creates operational friction, Custom helps bring structure back into the acquisition system.
Custom is built for businesses operating at a scale where packaged scopes become restrictive and performance needs to align with multiple teams, locations, or systems.
Custom is ideal when multiple branches, departments, or service lines require one coordinated acquisition framework instead of separate fragmented campaigns.
Suitable for: Hospital groups, clinic networks, coaching chains, multi-campus education brands.
Business profile: Large team, multiple geographies, branch-level lead handling, and more stakeholders in the decision loop.
Current growth gap: Standard plan logic cannot handle the operational complexity of multiple locations and multiple conversion systems.
Investment-to-outcome fit: Recommended ad spend ₹7L-₹25L+, audience 10L+, 1500+ leads/month, multi-system setup, national or multi-location geography, ongoing growth timeline.
Best for brands where geography, project mix, local sales teams, and advanced reporting all need to work together under one strategy.
Suitable for: Developers, franchise groups, regional chains, multi-location service operators.
Business profile: Enterprise or near-enterprise setup with multiple market clusters and higher budget complexity.
Current growth gap: Performance visibility breaks down when one standard campaign framework is stretched across too many sales environments.
Investment-to-outcome fit: Recommended ad spend ₹10L+, audience 10L+, 1500+ leads/month, multi-location campaigns, national growth, ongoing execution.
This plan suits businesses where acquisition must connect with reporting, internal teams, and custom workflow decisions rather than running as a simple media service.
Suitable for: Enterprise services, large B2B operators, national service brands, complex lead-gen businesses.
Business profile: Mature operator with internal reporting demands, custom workflows, and a need for dedicated management.
Current growth gap: The business needs tailored campaign logic, integration support, and weekly review to keep scale aligned with operations.
Investment-to-outcome fit: Recommended ad spend ₹7L-₹25L+, audience 10L+, 1500+ leads/month, multi-system funnel, national / international reach, ongoing scale horizon.
This plan is intended for advanced operators where geography, integrations, internal reporting, and larger demand systems cannot be managed well inside a standard package.
These points are based on your homepage offer and business-plan document, but framed as a high-touch custom system instead of a generic list.
Campaign architecture is shaped around different cities, branches, project zones, or service clusters so local demand can be captured more accurately.
Outcome: better geo-level control and stronger local relevance.Funnels are designed around how your business actually qualifies and converts demand, rather than applying a single default lead path across everything.
Outcome: the acquisition system matches your sales process better.Creative production is not locked to a standard cap, giving the system enough flexibility to support wider testing, larger coverage, and broader funnel needs.
Outcome: creative throughput matches the scale of the business.You receive a more focused management layer so communication, approvals, reporting discussions, and strategic priorities stay aligned.
Outcome: tighter coordination and reduced execution lag.Review cadence becomes more active so the plan can adapt faster to opportunities, internal changes, and campaign-level learning.
Outcome: quicker decision loops and better stakeholder alignment.Where needed, we guide or support integrations that improve lead capture flow, reporting visibility, and follow-up readiness inside your existing setup.
Outcome: better continuity between marketing, lead flow, and operations.Campaigns are structured with more care around spend control, segmentation logic, and performance visibility to support larger budgets safely.
Outcome: more scalable use of budget without losing clarity.We map not only acquisition, but how the system should expand as the business grows across offers, regions, and internal teams.
Outcome: a growth model that can evolve without frequent rebuilds.Custom allows the business to manage different service lines or offer groups in a more intentional framework rather than compressing them into one campaign system.
Outcome: better relevance and cleaner reporting by offer segment.We help shape reporting visibility so stakeholders can understand growth performance in a more business-usable way.
Outcome: stronger visibility across teams and leadership.Custom includes more strategic conversation around priorities, tradeoffs, investment choices, and performance direction than standard plans.
Outcome: better decisions beyond campaign execution alone.This plan exists for businesses that have already outgrown packaged service logic and need a more tailored and coordinated operating model.
Outcome: the plan adapts to complexity instead of resisting it.When implemented in businesses with larger budgets, stronger teams, and a need for cross-functional coordination, Custom can create the clearest improvement in ROI and decision quality during the first two quarters.
Custom improves how campaigns, landing flow, follow-up, reporting, and leadership decisions work together.
Multi-location logic usually creates stronger geo-level learning and better local optimization than a single pooled strategy.
Weekly review and dedicated support help businesses move faster when offers, priorities, or markets change.
As complexity rises, Custom helps protect ROI by improving structure, visibility, and alignment rather than letting scale create waste.
This is the renamed execution cycle for Custom: a strategic rollout built around diagnosis, architecture, integration, and long-term expansion control.
We identify locations, offers, internal workflows, sales structure, and reporting needs so the plan is shaped around actual business complexity.
Campaign, funnel, creative, and integration needs are structured into a custom operating model rather than a fixed package template.
Platform setup, custom integrations, and campaign buildout are aligned with your internal teams and response process before scaling begins.
Weekly review, dedicated support, and dashboard guidance help the system stay controlled as the business expands further.
Custom is the right choice when scale is no longer just a media problem and instead requires coordination across locations, teams, systems, and reporting layers.
These answer the practical questions advanced businesses typically ask before moving into a custom growth structure.
Move to Custom when multi-location logic, weekly governance, internal reporting, and system-level complexity become as important as campaign performance itself.
Custom is generally appropriate when monthly ad spend starts around ₹7L and rises into larger enterprise-level ranges where fixed scopes stop being practical.
Custom is built for national, international, or multi-location execution. If you are still focused on one city, a lower-tier plan will usually be the better fit.
It means the campaign architecture, reporting view, support rhythm, and integration logic are shaped around your actual business structure rather than a standard checklist.
Businesses still validating one city, one offer, or a basic lead flow should avoid Custom. It is most valuable only when complexity is real and ongoing.
Custom is the right move when your marketing system needs to reflect real operational complexity. If you need flexibility, deeper support, and a more tailored acquisition engine, this is the plan to build around.
Tell us how your business is structured, where you operate, and what complexity your current marketing setup cannot handle. We will map the right custom scope from there.
We will reply within 24 hours with next steps and a custom-plan fit conversation.